H-Research Asia
Uncovering healthcare
insights in Asia
We help life science organizations successfully launch healthcare products and optimize patient access across Asia’s diverse markets through tailored research solutions
Who we are
H-Research Asia is a boutique healthcare research and advisory firm supporting pharmaceutical, MedTech, and healthcare companies across Asia-Pacific since 2015. We work with regional and global teams on decisions spanning early market assessment, launch preparation, and post-launch optimisation.
The Asia challenge
Asia offers significant growth opportunities for life science companies, driven by population growth, rising healthcare spend, expanding middle classes, and increasing focus on chronic disease.
At the same time, decisions in Asia are rarely straightforward. Affordability constraints, fragmented public and private funding, uneven data availability, strong local generic competition, expanding HTA requirements, and powerful payers shape how products are evaluated and adopted.
Success depends on understanding how these forces play out locally and how opportunities and barriers differ from one market to the next.
How we help
We support life science teams when they need clear answers to complex questions in Asia-Pacific markets. Our work focuses on the decisions that shape launch plans, access strategy, and performance after entry.
Whether you’re 18 months from launch, navigating reimbursement negotiations, or refining your approach in-market, our research focuses on decisions that directly affect commercial outcomes.
Market access and value insight
We support pricing, reimbursement, and access decisions within defined Asia-Pacific markets, where local payer expectations, affordability, and system constraints shape what is realistically achievable.
Launch and brand strategy insight
We help teams make launch and early commercial decisions in selected markets, informed by local treatment pathways, stakeholder dynamics, and competitive context.
Performance tracking and evidence generation
After launch, we work with teams to understand what is changing in-market and what adjustments are needed to strategy and execution.
Why work with us
We support complex healthcare decisions in Asia where generic research approaches fall short and local judgement matters.
Focused on Asian healthcare
We work exclusively in healthcare across Asia-Pacific. Our experience spans diverse regulatory systems, payer environments, and clinical practices, allowing us to interpret findings in the context of how decisions are actually made locally.
Experienced researchers throughout
The researchers you meet at the outset stay involved throughout the project. They lead fieldwork, analysis, and interpretation, ensuring continuity, accountability, and recommendations grounded in firsthand market understanding.
Tailored methodologies
Each study is designed around the specific decision you need to make. We combine qualitative and quantitative approaches as required and adapt methods to local realities rather than forcing markets into standard frameworks.
Agile and responsive
We stay in close contact throughout each project and share findings as they emerge. As understanding deepens, decisions often evolve, and we adjust focus in real time so recommendations stay aligned with what teams actually need to decide.
Markets
Where we’ve worked
We conduct research across Asia, with deep expertise in regulatory environments, reimbursement frameworks, and clinical practices across diverse markets.
Core markets: Australia | India | Malaysia | Philippines | Singapore | South Korea | Taiwan | Thailand | Vietnam
Our experience spans government payer systems, private insurance models, and hybrid frameworks, understanding how each shapes market access, pricing strategies, and commercial outcomes.
Our impact
H-Research Asia in numbers
95%
Client repeat and referral rate
75%
Rated above previous research partners
100+
Projects delivered since 2015
What our clients say
“The team was professional, easy to work with, and created a positive working atmosphere throughout the project. The final presentation showed strong depth of insight, and the discussions were particularly valuable. They were able to answer questions clearly and focus on what really mattered for the business.”
“We’ve had a very good experience working with H-Research Asia. The team is highly responsive, proactive, and easy to work with, with clear points of contact throughout the project. The insights were strong, with clear synthesis of quantitative results and verbatims, and a solid understanding of what drives the market. Over the years, they’ve shown a deep understanding of the Korea pharma market and consistently helped us identify meaningful opportunities.“
“A great team to work with. H-Research Asia was highly responsive and delivered insights that gave us a clear feel for the market, not just the data. The work was practical, well thought through, and genuinely useful.”
“Very satisfied with H-Research’s work. High-quality insights, strong depth, and a responsive team with a close understanding of the market.”
“Professional team. The work was detailed and insightful, with strong in-depth insights coming from the interviews.”
“H-Research Asia was proactive from the start, with close follow-up throughout the project. The team took the time to structure the questionnaire properly, balancing our business needs with what was required to deliver robust research results. We were very satisfied with the depth and quality of the final report. Their strong understanding of the therapeutic area, market environment, and competitors clearly showed in the work and resulted in insights that genuinely addressed our needs.”