How we work
Our practical five-step process from brief to delivery
01
Clarifying the decision
We start by understanding the decision that needs to be made. We align on what is already known, what needs to be tested, and what information will influence next steps.
02
Designing the research
Experienced researchers design the study around the agreed question. They select methods that fit the market context, constraints, and decisions being addressed.
03
Conducting fieldwork in-market
The same researchers conduct the interviews and manage fieldwork. They brief local partners, refine materials as learning develops, and stay closely involved throughout data collection.
04
Analysing and interpreting findings
Researchers analyse the data directly and test emerging themes as the work progresses. Findings are interpreted within each market context and linked back to the original decision.
05
Implementation support
We present findings clearly and discuss their implications for action. When needed, we support regional and local discussions to align teams and define practical next steps.