At H-Research Asia, we all share some strong beliefs:
1. 'Insight’ drives brand marketing success
Although it may have become a buzzword, at H-Research Asia, we believe ’Insight’ is a highly meaningful concept. To deliver ‘insight’, several requirements need to be in place, the right process, the right approaches and critically the right people in charge.
2. Focus is required to deliver ‘Insight’
H-Research Asia was conceived to specifically address marketing and market access issues in the Asian Healthcare environment. We are a pure player: 100% Healthcare, 100% Asia.
3. Genuine ‘Insight’ comes from the ground
Senior Research Consultants fully hands-on can deliver insight. Senior team you see first are involved in every phase of the research, travelling to countries etc.
4. Simplicity remains key
We are not the first ones to claim this… ‘The supreme excellence is simplicity’ (Henry Wadsworth Longfellow), ‘Simplicity is the ultimate sophistication’ (Leonardo Da Vinci), but it is highly relevant in our research consultancy industry, especially in Asia.
- Reality is complex though. Our role is to explore and digest the complexity of the healthcare environment(s) and deliver a compelling story based on facts based evidence.
- A simple story is NOT simplistic. Our goal is to make life easier for you, NOT for us.
- It’s also our role to design tailored methodologies, so we make tasks and exercises fun and easier for all participants providing input. This guarantees the quality of the information we gather throughout a project.
- Our brand H reflects such goal for simplicity.
5. Ownership at local level is required for successful implementation
Any piece of research, or marketing plan that doesn’t get implemented is just a waste. At H-Research Asia, we follow through research projects and support your internal teams, including in countries, to ensure the key findings are clearly communicated throughout your organization. Our goal is to make sure the local teams own the findings and are clear on what to do next.
6. Combined dual expertise, Market Access / Marketing Insight, is needed to succeed in Asian markets
In Asia, driven by the dual private-public healthcare environment, many business issues relate to marketing and market access. At H-Research Asia, we have built expertise on those two core competences.
7. We care! Because genuine partnership grows from unfaltering care
At H-Research Asia, we acknowledge that your success is our success. We will ensure all appropriate resources are in place to deliver the insight you need to confidently take strategic decisions. Your project receives full attention from the most experienced research experts in the region, in a transparent and honest manner.